White card with bold red letters
Brown bag envelope
Printed at a local, women-owned print shop in Seattle on 100% recycled paper
Brand: Sad Shop
In 2011, Katie was living in a tiny cottage by the lake in Seattle. She was working as a designer for other companies, but what she really wanted was to support herself with her own art. One day, she printed a sweet, simple phrase in red text on a white card: "I like you and naps." She showed it to her sister, and she encouraged Katie to put it on Etsy. So in January 2012, she listed my naps card and a few others with no expectations. Within weeks, more than 60,000 people had shared her cards on social media. Since those early days, her business has grown -- from vending at an outdoor market every weekend to selling her cards in stores regionally, then nationally, then internationally. Sad Shop cards are now sold at stores across the U.S. and the world, with features at Paper Source, Urban Outfitters, Nordstrom, and West Elm. Sad Shop cards are printed at a local Seattle print shop on 100% recycled paper. Her cards are recommended by Vogue, Cosmopolitan, Huffington Post, and BuzzFeed. They have been shared by actress Zooey Deschanel and fashionista Lauren Conrad. What started as a simple expression of her love for naps has grown beyond anything she could have imagined.